Establishing a public diplomacy and influence operations center targeting the Arab world following 10/7.

Setting up and operating an “avatar farm” to run social media campaigns and reshape narratives, including working with local journalists, with the aim of presenting the daily life of Arab citizens in Israel to the world.

Six months.

The project’s results are difficult to measure in exact data, but we observed wide exposure and reach to the defined target audience, contributing to a shift in public perception at multiple levels.